zU

C House  

2025

Architecture :

zU-studio architecture

Javier Zubiria

The private house, inspired by a carousel  is willing to manifest architecturally the vision of Casablanca

CasaBlanca House

The Amsterdam based architectural practice is willing to manifest architecturally the vision of the brand.

Casablanca is sharing a strong message with the audience on every collection that goes beyond the clothing, it is a strong statement. As for example, on the last collection, the brandi s transmiting a strong message for peace in the world .

The project is generated by the energy of the enormous sensibility , the incredible eye for detail and the craftmanship that Casablanca pieces are showing.

Understanding the geometry, color and texture that defines the designs of Casablanca was a key factor during the creative process of this house .

The collections are classy, elegant but also contemporary and free, somehow merging the past, the present and the future on a magical way.

Functions

Good architecture is the one that allows and invites people to dream about how the space can be used . The users might be able toe ven come up or invent new functionalites that during design process where not imagined.

This happens because the space is rich in quality and full of possibilities . The atmopshere inspires the humans .

This is a house for new creations, a gathering space for the team and a place for new clients to discover the new collection.

It is ready to host fashion shows, artists residency , special dinners and events, a museum / exhibition area, and displaying new collections.

Concept

A carousel is associated to joy. This house is a tribute and a celebration of human curiosity , exploration and playfulness .

As we become adults we forget top lay, and playing and being spontaneous is a key factor for our happiness , fullfilment and creativity.

Movement generates new perspectives from where we can discover new points of views.

Everything in life is in constant movement . In the fashion world , this speed is accelerated and generates the urge to constantly be inventing new concepts.

The main challenge is always to create new , fresh, original pieces that somehow have the ability to become timeless.

The notion of joy and elegance that a carousel transmits is linked to the enormous personality that CasaBlanca shows in all the clothing, and the one we wated to represent through this round new house .

The house is a giant circle. The groundfloor and the first floor have the shame shape , inspired by CasaBlanca logo, but they are rotated 45 degrees from each other, generating this illusion of movement. There is a central yellow courtyard inspired on the moroccoan typical patios , from where you can access to the different floors. This patio is a giant open space illuminated by a skylight that could act as a place for catwalks or shooting sessions.

The house opens the views everywhere, and the relation inside outside is a jey facor both physically and visually.

The great circular canopy will cover and protect the house , and it is inspired geometrically by the roof or a carousel.